These associations are all inherently based on the season in which blackberries are gathered and taste their best.
Now I acknowledge that I may not be the most technologically advanced human being ever to walk the earth. I am probably quite naive about the proliferation of the various new and exciting forms of communication device that seem to sweep nations with a force not unlike a Spartan invasion. (I do, however, know what an iphone is). But I was still fairly shocked when, trying to search for a picture of a blackberry recently, google images turned up this result:

They don't call it the 'crack-berry' for nothing, clearly.
Is anyone else surprised by this? What do you immediately associate with Blackberry? Or Apple? Or Orange?
Do you think we are losing the natural and seasonal connotations of words that have been appropriated by business? And what effect does this have on us?
"Warm pies fresh from the oven, apples, cinnamon, fresh mornings and autumnal colours"
ReplyDeleteI believe you forgot bramble porridge, eaten after an early morning bikeride in utterly baltic conditions.