A report in today's Guardian Newspaper suggests that 'localism' can be a misnomer in food labelling. Apparently those naughty supermarkets and food producers label items 'local' as a method of distinguishing the 'type' of produce rather than the origin.
Food labels are getting more and more complicated and, if like me, you don't own an i-phone and cannot download one of the latest apps to help you out, I thought I'd provide this handy guide to making sure you buy seasonally (and locally) as much as possible.
1) Learn the life-cycle of the plant: shoots & stalks, then leaves grow, then come the berries and soft fruit, hard fruit, then roots.
2) Look outside your window, what stage do the plants appear to be at: shoots? leaves? berries?
3) Go to your local vegetable provider pick accordingly (checking the labels just incase so you don't make a Netherland/Sweden faux pas...)
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