I am currently reading a book about the "dangers" of Supermarkets. "Shopped: The Shocking Power of British Supermarkets" which is quite interesting and I may post a review once I'm done. However, what strikes me about it is that it entirely blames the supermarkets for our current food woes.
Now I acknowledge that supermarkets have made poor decisions and (always being up for a bit of corporate bashing myself) I recognise that this might be a consequence of their capitalistic goals. On the other hand, a lot of their misdemeanours are a direct consequence of our consumer wants (boneless fish anyone?). Consequently, we are not without blame and my new project is to remind supermarkets that no-one wants strawberries in January (which, hearteningly, apparently they don't because today the berries in my local store were being sold at half price).
My quest began a couple of days ago when I asked for Fairtrade coffee at a train station kiosk (which may have belonged to a large coffee corporation... guilty cough...). I will confess I never really think to engage the "baristas" beyond ensuring that they leave enough room for milk, however, on hearing my requestion for "Fairtrade" one of the baristas popped over to have a little chat with me about my coffee choice.
"That's one of our best Fairtrade coffees" she said. Whereupon I asked "is all your coffee Fairtrade?"
"Unfortunately not yet" said she "our espressos are all ethically sourced but some of our filter coffees have not been certified".
I asked her why this was and whilst she didn't really know but suggested "if all our customers came in and asked for Fairtrade filter coffee then I think that all our coffee would become Fairtrade pretty quickly. I will let our manager know that you asked for Fairtrade".
I really enjoyed my takeaway coffee. I feel a little bit more optimistic about life in the knowledge that people actively are trying to change the organisations they work for and that we can help them do it. So cue my new mission "Chat at the Checkout".
Today was day 1 and it started with Passata (it would have been better if it started with something a little less processed but meh we take our opportunities when we can). The checkout girl was doing her thing and scanning through my groceries when I caught her attention by clattering my 2 bottles of passata together (not entirely intentionally I must admit).
"Oh gosh, I nearly had a passata disaster" I said.
"That passata's lovely, almost as good as making your own sauce" said the girl. "Yes" I replied loudly "certainly at this time of year, when the tomatoes have to be shipped from so far away and so aren't very tasty".
"That's true" agreed the girl "sometimes they can be a bit watery".
"Absolutely" I bellowed "and you know with this passata that the tomatoes were probably picked and canned very quickly, potentially even in Britain this summer. Isn't it amazing how long tomatoes can keep in a can"
The girl then replied "it allows you to get that real tomatoey & basil flavour in the winter" (honestly I promise I wasnt paying her).
"If only I could remember to buy the best local tomatoes during their season and make the sauce myself". At this point the 2 middle-aged women in the queue start nodding their heads vigorously.
The girl says " we should advertise when the tomato season is and remind people to stock up for the winter".
I replied innocently "yes that would be really helpful". "Oh yes" agreed the women behind me.
Day 1 of "Chat at the Checkout" verdict: BLOOMING SUCCESSFUL!! OK I am willing to acknowledge that I had very eager and willing participants (had my fellow shoppers been 15 year old boys, I think the head shaking might have been for some other reason). Nevertheless, the Seasonal Beets project has taught me that people generally really do enjoy talking about food and that presumably includes supermarket workers also!
So this is my plea: next time you are in a supermarket try chatting with checkout people or the fish and bakery staff. Let them know what you are looking for and ask why they don't have it. It'll break up the monotony of their day and the message might get passed on up the line.
Engagement is the name of the game, and we want to play that game with you!
p.s. The passata was for Spaghetti Bolognese which I won't insult you by providing a recipe for, suffice to say that the secret to a good Bolognese is lashings of Worcester sauce.
p.p.s. If you are looking for ethically sourced and very tasty coffee in Skåne, check out Lilla Kafferosteriet in Malmö.
Now I acknowledge that supermarkets have made poor decisions and (always being up for a bit of corporate bashing myself) I recognise that this might be a consequence of their capitalistic goals. On the other hand, a lot of their misdemeanours are a direct consequence of our consumer wants (boneless fish anyone?). Consequently, we are not without blame and my new project is to remind supermarkets that no-one wants strawberries in January (which, hearteningly, apparently they don't because today the berries in my local store were being sold at half price).
My quest began a couple of days ago when I asked for Fairtrade coffee at a train station kiosk (which may have belonged to a large coffee corporation... guilty cough...). I will confess I never really think to engage the "baristas" beyond ensuring that they leave enough room for milk, however, on hearing my requestion for "Fairtrade" one of the baristas popped over to have a little chat with me about my coffee choice.
"That's one of our best Fairtrade coffees" she said. Whereupon I asked "is all your coffee Fairtrade?"
"Unfortunately not yet" said she "our espressos are all ethically sourced but some of our filter coffees have not been certified".
I asked her why this was and whilst she didn't really know but suggested "if all our customers came in and asked for Fairtrade filter coffee then I think that all our coffee would become Fairtrade pretty quickly. I will let our manager know that you asked for Fairtrade".
I really enjoyed my takeaway coffee. I feel a little bit more optimistic about life in the knowledge that people actively are trying to change the organisations they work for and that we can help them do it. So cue my new mission "Chat at the Checkout".
Today was day 1 and it started with Passata (it would have been better if it started with something a little less processed but meh we take our opportunities when we can). The checkout girl was doing her thing and scanning through my groceries when I caught her attention by clattering my 2 bottles of passata together (not entirely intentionally I must admit).
"Oh gosh, I nearly had a passata disaster" I said.
"That passata's lovely, almost as good as making your own sauce" said the girl. "Yes" I replied loudly "certainly at this time of year, when the tomatoes have to be shipped from so far away and so aren't very tasty".
"That's true" agreed the girl "sometimes they can be a bit watery".
"Absolutely" I bellowed "and you know with this passata that the tomatoes were probably picked and canned very quickly, potentially even in Britain this summer. Isn't it amazing how long tomatoes can keep in a can"
The girl then replied "it allows you to get that real tomatoey & basil flavour in the winter" (honestly I promise I wasnt paying her).
"If only I could remember to buy the best local tomatoes during their season and make the sauce myself". At this point the 2 middle-aged women in the queue start nodding their heads vigorously.
The girl says " we should advertise when the tomato season is and remind people to stock up for the winter".
I replied innocently "yes that would be really helpful". "Oh yes" agreed the women behind me.
Day 1 of "Chat at the Checkout" verdict: BLOOMING SUCCESSFUL!! OK I am willing to acknowledge that I had very eager and willing participants (had my fellow shoppers been 15 year old boys, I think the head shaking might have been for some other reason). Nevertheless, the Seasonal Beets project has taught me that people generally really do enjoy talking about food and that presumably includes supermarket workers also!
So this is my plea: next time you are in a supermarket try chatting with checkout people or the fish and bakery staff. Let them know what you are looking for and ask why they don't have it. It'll break up the monotony of their day and the message might get passed on up the line.
Engagement is the name of the game, and we want to play that game with you!
p.s. The passata was for Spaghetti Bolognese which I won't insult you by providing a recipe for, suffice to say that the secret to a good Bolognese is lashings of Worcester sauce.
p.p.s. If you are looking for ethically sourced and very tasty coffee in Skåne, check out Lilla Kafferosteriet in Malmö.